As a copywriter, how do you come up with your Big Idea?

As a copywriter, coming up with a “Big Idea” is an important part of the creative process. There are several strategies that a copywriter might use to come up with their Big Idea, including the following:

  1. Research: A copywriter might begin by researching the product or service that they are promoting, as well as the target audience and the competition. This can help to identify unique selling points and insights that can be used to develop the Big Idea.
  2. Brainstorming: Once the copywriter has a good understanding of the product and the target audience, they can begin to brainstorm ideas for the Big Idea. This might involve generating a list of potential ideas, either individually or as part of a team, and then reviewing and refining the ideas to find the best one.
  3. Concept development: Once the copywriter has identified a potential Big Idea, they can begin to develop and refine the concept. This might involve creating a written or visual concept that outlines the main elements of the idea, such as the core message, the tone, and the key visuals.
  4. Testing: Before finalizing the Big Idea, it is important to test it to ensure that it is effective and resonates with the target audience. This might involve conducting focus groups, surveys, or other research methods to gather feedback and validate the idea.

Overall, the process of coming up with a Big Idea is a creative and iterative process that involves research, brainstorming, concept development, and testing.